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Birmingham
Inside the Birmingham Shop
Our Birmingham shop gathers the whole of Kashmir Bloom under one roof: handwoven pashmina shawls, cashmere and wool silk scarves, pherans and the heirloom pieces that rarely leave the valley. It sits on Pershore Road in Stirchley, a short drive from the city centre, and it exists for a simple reason. Cloth of this kind is judged in the hand before it is judged in the mirror.
Everything on the rails arrives from Srinagar workshops where spinning, dyeing, weaving and embroidery are still separate trades. The room is arranged so that difference can be felt, weight against weight and weave against weave, in a way no photograph manages.
“A shawl is judged in the hand before it is judged in the mirror. The shop exists so that first judgement can happen properly: unhurried, in good light, against the outfit it will actually live with.”
Kashmir Bloom, Birmingham
Inside the pashmina shop
The material story leads the room. Pashmina from the Changthangi goat sits beside merino silk jacquards and hand painted Kalamkari wool, ordered by hand rather than price. A visitor moves from the familiar towards the rare, and the difference between machine spun and hand spun yarn stops being a claim and becomes something felt.
Embroidered pieces are kept where they can be opened flat. Sozni needlework and Kani weaving are counted in months, and folded on a shelf they read as pattern. Opened across a table they read as what they are: a record of one pair of hands working through a winter.
Chosen for weddings
Wedding work has become the quiet centre of the shop. Brides bring gowns, and mothers bring outfits and usually opinions. Pieces from our wedding edit are tried against the actual fabric they will accompany, which is the only honest way to choose ivory against ivory, or to weigh a worked border against a plain one.
Guests are not forgotten. A fine scarf in a rich tone sits lighter than a full shawl and earns its place in every photograph. The service is deliberately unhurried: styling help, gift wrapping, and bespoke consultations for pieces made to order in the valley.
What does a pashmina cost in Birmingham?
In the shop, scarves run from £15 to £480, and most leave between £40 and £70. Shawls start at £25 for everyday weaves and reach £2,100 for heirloom Sozni embroidery. The middle of the shawl wall sits around £125, which is where wedding guests usually land; brides tend to choose from the embroidered pieces above £200.
Bring the outfit, or a photograph of it taken in daylight. Colour matching from memory fails in exactly the way you would expect, and a minute beside the actual fabric settles ivory against ivory, blush against blush.
How do you judge a shawl in the hand?
Warmth against weight is the first test: real pashmina feels almost absent on the shoulder yet warms within a minute. The second is the ring test, a full 100 x 200 cm pashmina passes through a wedding ring. The third is the surface: pashmina holds a matte, chalky softness, while silk blends carry sheen and machine copies feel slick.
Visit us in Stirchley
Kashmir Bloom, Birmingham
1532 Pershore Road, Stirchley, Birmingham B30 2NW.
Open Monday to Saturday 10.30am to 6.30pm, Sunday 12pm to 6pm.
The wedding edit is kept in the shop year round, alongside the full range of shawls and scarves.
Customers come to us from Bournville, Kings Heath, Moseley and across Birmingham. Buses run along Pershore Road, and the city centre is a short drive away.
Questions, answered
Do I need an appointment to visit?
No. You are welcome to walk in during opening hours. For wedding parties we suggest setting aside an hour, so pieces can be tried against the outfits without hurry.
Where exactly is the shop?
At 1532 Pershore Road in Stirchley, Birmingham, postcode B30 2NW. We are open Monday to Saturday from 10.30am to 6.30pm and Sunday from 12pm to 6pm.
What does the shop stock?
The full Kashmir Bloom range: handwoven pashmina shawls, cashmere and wool silk scarves, pherans and heirloom pieces, along with the wedding edit. Bespoke pieces can be commissioned for making in the valley.
