Kashmir Bloom concluded a meaningful and well received showcase at spring fair NEC 2026, marking an important moment for the brand and for Kashmiri craftsmanship on an international stage. Held at the National Exhibition Centre in Birmingham, the event brought together global buyers, retailers, and design focused businesses for four days of exchange, discovery, and connection.
As the UK’s largest retail trade show and its 76th edition, Spring Fair offered a powerful platform for brands rooted in heritage and authenticity. For Kashmir Bloom, spring fair NEC 2026 was not simply a trade event. It was an opportunity to present centuries old textile traditions in their truest form to a global audience.
Heritage Craft at Spring Fair NEC 2026
Kashmir Bloom is a heritage led luxury brand grounded in the textile legacy of Kashmir. The brand has positioned itself as a guardian of cultural continuity, working with skilled artisans to produce finely crafted shawls and scarves.
Transparency and authenticity in luxury textiles
Every product reflects a commitment to material honesty, with a clear pledge to name every fibre truthfully and never mislabel or obscure blends. This philosophy resonated strongly during spring fair NEC 2026, where buyers increasingly sought transparency, traceability, and craftsmanship over mass production. Kashmir Bloom’s presence aligned naturally with these evolving expectations across the retail landscape.
Presence at NEC Birmingham Spring Fair 2026
The exhibition took place from February 1st to February 4th at the NEC Birmingham. Kashmir Bloom was located at Stand 2D16 within the Home, Living and Décor and Fashion Accessories sectors. As part of the India Pavilion, the brand was officially recognised on the opening day when the pavilion was inaugurated by Consul General Dr. Venkatachalam Murugan.
Representing Kashmiri craftsmanship at the India Pavilion
Being part of the India Pavilion at spring fair NEC 2026 positioned Kashmir Bloom among a collective of Indian brands showcasing craft, design, and manufacturing excellence. The setting allowed international visitors to engage with the cultural depth behind each piece while discussing commercial opportunities for the upcoming season.
Craftsmanship on Display at Spring Fair
At spring fair NEC 2026, Kashmir Bloom presented a curated selection of handwoven and hand embroidered shawls crafted from Pashmina and Cashmere. Many of the pieces on display required more than 300 artisan hours to complete, reflecting the slow and meticulous nature of traditional Kashmiri weaving.
Handwoven Pashmina and Cashmere at spring fair NEC
The collections showcased included Heritage Pashmina, Pure Cashmere, and refined wool and silk blends. Each category demonstrated the brand’s focus on material integrity and design restraint. Visitors were able to experience the textures, warmth, and weight of the textiles in person, something that remains essential in the luxury craft segment.
Among spring fair exhibitors, Kashmir Bloom stood out for its emphasis on honesty in fibre naming and its refusal to dilute craftsmanship for scale. This approach attracted interest from international buyers looking to differentiate their retail offerings with authentic, story driven products.
The Kashmir Bloom Experience
The four day experience at spring fair NEC 2026 was documented through the brand’s social media, capturing both the professional and emotional journey of the exhibition. From the first drapes being arranged at the stand to the final conversations as the fair closed, the brand described the experience as more than an event.
Four days countless moments one Kashmir Bloom
The phrase “Four days. Countless moments. One Kashmir Bloom.” reflected the rhythm of the exhibition. Conversations with buyers, quiet moments of appreciation from visitors, and the shared respect for artisan work defined the atmosphere at the stand. For those familiar with the brand, the Birmingham spring fair became a space where values and craft met face to face.
Connecting Craft with Global Buyers
One of the key outcomes of spring fair NEC 2026 was its role as a B2B bridge. The event connected Kashmir Bloom with international retail buyers seeking heritage driven luxury for the 2026 season. Discussions focused on long term partnerships rather than short term trends, aligning with the brand’s philosophy of continuity and care.
Building international retail relationships at spring fair NEC
At the spring fair NEC, buyers engaged deeply with the stories behind the textiles, the sourcing of fibres, and the time intensive processes involved. This level of engagement reinforced the relevance of handcrafted luxury within a global retail context.
Beyond the Spring Fair Exhibition
For visitors who were unable to attend spring fair NEC 2026 in person, Kashmir Bloom described the exhibition recap as a sign to explore the brand’s collections further. Particular attention was drawn to the Heirloom Edit and the Harud Collection, which features autumnal tones inspired by seasonal transitions in Kashmir.
Continuing the journey beyond NEC Birmingham spring fair 2026
These collections reflect the same principles showcased at the NEC Birmingham spring fair 2026, namely patience, integrity, and respect for craft. The exhibition served as a moment of visibility, but the brand’s work continues far beyond the exhibition floor.
A Milestone for Kashmir Bloom
Participation in spring fair NEC 2026 marked an important chapter in Kashmir Bloom’s journey. As one of the spring fair exhibitors representing heritage craftsmanship, the brand reinforced its role as a custodian of Kashmiri textile traditions while engaging with the realities of modern global trade.
The four days at the NEC demonstrated that traditional craft, when presented honestly and without compromise, continues to hold relevance and value. For Kashmir Bloom, spring fair NEC 2026 was not just a showcase. It was a reaffirmation of purpose and a meaningful connection between artisans, textiles, and the global market.
